IKEA »PS 2012«
art-direction
Brief:
Launch IKEAs new design collection and reinvent the concept of democratic design.
Solution:
We created a global campaign that displayed IKEAs unique design process and allowed the customers to present the new design products in their own homes. A pocket camera worked as the link between IKEA and the customers and the campaign inspired IKEA to further invite their customers and to use authentic inspiration.
Visit »IKEA PS 2012 Design Collection«
Watch »Mats Nilsson: Inspiration«
Photo: Fredrik Ödman (PS At Home),
Photo: Kristian Krebs (Industrial)
Production: Kokokaka
Camera design: Teenage Engineering
Client: ICOM (IKEA Communication)
»IKEA PS 2012«, Collection
Close up
»IKEA Knäppa«, Cardboard camera, Front
»IKEA Knäppa«, Cardboard camera, Back
»IKEA Knäppa«, USB connection
»IKEA Knäppa«, Jesper Kouthoofd, Teenage Engineering
»IKEA PS At Home«, User generated microsite, »IKEA.com«, Industrial storytelling
Product images, Industrial, Stool, Lamp
Product image, Industrial, Vase
Product images, Industrial, Textiles, Plates
Product image, Industrial, Candlestick
Product image, Industrial, Sofa
Product image, Industrial, Chest of drawers
»IKEA PS At Home«, Textile pattern
»IKEA PS At Home«, Bowls
»IKEA PS At Home«, Lamp
»IKEA PS At Home«, Stool
»IKEA PS At Home«, Sofa
»IKEA PS At Home«, Candlestick
