IKEA »PS 2012«
Launch IKEAs new design collection and reinvent the concept of democratic design.
We created a global campaign that displayed IKEAs unique design process and allowed the customers to present the new design products in their own homes. A pocket camera worked as the link between IKEA and the customers and the campaign inspired IKEA to further invite their customers and to use authentic inspiration.
Photo: Fredrik Ödman (PS At Home),
Photo: Kristian Krebs (Industrial)
Camera design: Teenage Engineering
Client: ICOM (IKEA Communication)
»IKEA Knäppa«, Jesper Kouthoofd, Teenage Engineering